{"id":34,"date":"2026-08-31T18:08:25","date_gmt":"2026-08-31T18:08:25","guid":{"rendered":"https:\/\/metisbee.com\/blog\/?p=34"},"modified":"2026-09-04T20:10:57","modified_gmt":"2026-09-04T20:10:57","slug":"how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers","status":"publish","type":"post","link":"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/","title":{"rendered":"How to Audit Your Amazon SEO Agency in 30 Days: A Practical Guide for\u00a0Sellers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you&#8217;re paying an Amazon SEO agency every month, you should be able to answer one simple question:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is the work actually improving your Amazon business?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That question is surprisingly difficult for many sellers to answer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An agency may send a polished monthly report showing keyword movements, completed tasks, screenshots, traffic numbers, and campaign activity. But a long report doesn&#8217;t necessarily mean your products are becoming more visible, attracting more qualified shoppers, or generating more organic sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The better approach is to evaluate the <strong>Amazon account itself<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon gives brand owners access to search, traffic, purchase, and catalog-performance data through tools such as Brand Analytics. For eligible brands, Search Query Performance can show how customers interact with your products at different stages of the search journey, including impressions, clicks, cart adds, and purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That information gives you something far more useful than a monthly presentation:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>evidence.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide explains how to conduct a practical 30-day review of your Amazon SEO agency and determine whether you&#8217;re dealing with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An agency that is genuinely improving the account<\/li>\n\n\n\n<li>An agency that is doing work but lacks a clear strategy<\/li>\n\n\n\n<li>An agency that is reporting activity instead of business outcomes<\/li>\n\n\n\n<li>Or an underlying listing, pricing, product, inventory, or competitive problem that SEO alone cannot solve<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Table of Contents<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What Does an Amazon SEO Agency Audit Actually Mean?<\/li>\n\n\n\n<li>Why Your Agency Report Isn&#8217;t the Whole Story<\/li>\n\n\n\n<li>How Long Should Amazon SEO Take?<\/li>\n\n\n\n<li>The 30-Day Amazon SEO Agency Audit<\/li>\n\n\n\n<li>Step 1: Establish Your Amazon Performance Baseline<\/li>\n\n\n\n<li>Step 2: Examine Search Visibility<\/li>\n\n\n\n<li>Step 3: Separate SEO Progress From PPC Performance<\/li>\n\n\n\n<li>Step 4: Review What Your Agency Actually Changed<\/li>\n\n\n\n<li>Step 5: Evaluate the Strategy Behind the Work<\/li>\n\n\n\n<li>Amazon SEO Metrics You Should Be Watching<\/li>\n\n\n\n<li>Is the Agency the Problem\u2014or Is the Listing?<\/li>\n\n\n\n<li>Amazon SEO Agency Red Flags<\/li>\n\n\n\n<li>What to Do Before Changing Agencies<\/li>\n\n\n\n<li>Frequently Asked Questions<\/li>\n\n\n\n<li>Final Takeaway<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">What Does an Amazon SEO Agency Audit Actually Mean?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Auditing an Amazon SEO agency is different from auditing an Amazon listing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>listing audit<\/strong> asks:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;How well is this product page optimized?&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">An <strong>agency audit<\/strong> asks:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Is the company responsible for optimizing this product page doing the right work, for the right reasons, and producing measurable progress?&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Those are two very different questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your listing might have weak keyword coverage because the agency overlooked important search terms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it might also be weak because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You rejected recommended changes.<\/li>\n\n\n\n<li>The product itself isn&#8217;t competitive.<\/li>\n\n\n\n<li>Your price is significantly higher than alternatives.<\/li>\n\n\n\n<li>Your reviews have deteriorated.<\/li>\n\n\n\n<li>Inventory problems interrupted sales velocity.<\/li>\n\n\n\n<li>A competitor launched a stronger product.<\/li>\n\n\n\n<li>Amazon changed the competitive landscape.<\/li>\n\n\n\n<li>The listing receives traffic but doesn&#8217;t convert.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A useful agency audit should help you distinguish between these possibilities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Think in terms of three layers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A practical way to evaluate your Amazon SEO partner is to look at three layers simultaneously:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Layer 1 \u2014 Amazon data<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What are shoppers actually doing?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Layer 2 \u2014 Agency activity<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What has your agency changed or tested?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Layer 3 \u2014 Business outcome<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Did those changes contribute to better visibility, traffic quality, conversion, organic sales, or overall efficiency?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If those three layers don&#8217;t connect, you have a reason to investigate further.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Why Your Agency Report Isn&#8217;t the Whole Story<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Monthly reports aren&#8217;t inherently bad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, good reporting is essential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem occurs when the report becomes the <strong>only evidence<\/strong> you&#8217;re given.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a report might tell you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>42 keywords improved<\/li>\n\n\n\n<li>18 backend terms were updated<\/li>\n\n\n\n<li>7 listings were optimized<\/li>\n\n\n\n<li>12 images were reviewed<\/li>\n\n\n\n<li>4 competitor listings were analyzed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That tells you that work happened.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It doesn&#8217;t automatically tell you whether the work mattered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine spending an entire month improving keywords that generate almost no meaningful demand. The task list might look impressive while the business impact remains negligible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A stronger report should connect:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What changed \u2192 Why it changed \u2192 What happened afterward \u2192 What happens next<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s the difference between an activity report and a performance report.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How Long Should Amazon SEO Take?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest mistakes sellers make is expecting every SEO change to produce an immediate sales increase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon SEO isn&#8217;t a light switch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A listing change can potentially affect search visibility relatively quickly, but meaningful commercial impact depends on factors such as search demand, competition, relevance, conversion rate, pricing, reviews, inventory, and the strength of the offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon itself recommends using Brand Analytics to examine search behavior, impressions, clicks, cart adds, purchases, and related performance signals when making optimization decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sensible evaluation therefore looks at <strong>progressive signals<\/strong>, rather than asking only whether revenue increased this month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Early signals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You may begin looking for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better keyword relevance<\/li>\n\n\n\n<li>Improved indexing<\/li>\n\n\n\n<li>Increased search impressions<\/li>\n\n\n\n<li>More visibility for strategically important queries<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Mid-stage signals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Then examine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click growth<\/li>\n\n\n\n<li>Click share<\/li>\n\n\n\n<li>Better placement for commercially relevant queries<\/li>\n\n\n\n<li>Improved listing engagement<\/li>\n\n\n\n<li>Increased qualified traffic<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Commercial signals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eventually, the focus should move toward:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Purchases<\/li>\n\n\n\n<li>Conversion rate<\/li>\n\n\n\n<li>Organic unit sales<\/li>\n\n\n\n<li>Organic revenue<\/li>\n\n\n\n<li>Improved share of relevant searches<\/li>\n\n\n\n<li>More efficient dependence on paid traffic<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There is no universal &#8220;SEO takes exactly X days&#8221; rule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, ask your agency:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>What should improve first, what should improve next, and how will we know whether the strategy is working?<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If they cannot answer that, the problem may be the strategy\u2014not the timeline.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The 30-Day Amazon SEO Agency Audit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need to spend an entire quarter investigating your agency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A structured 30-day review can reveal a surprising amount.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a practical framework:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PeriodWhat to ReviewMain QuestionDays 1\u20137Account baselineWhere are we starting?Days 8\u201314Search performanceAre we gaining meaningful visibility?Days 15\u201321Listing changesWhat has actually been done?Days 22\u201330Strategy and outcomesIs the work connected to business goals?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s go through each stage.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Step 1: Establish Your Amazon Performance Baseline<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before judging your agency, establish where the account currently stands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otherwise, you risk making decisions based on isolated numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organic sales<\/li>\n\n\n\n<li>Total sales<\/li>\n\n\n\n<li>Units sold<\/li>\n\n\n\n<li>Sessions<\/li>\n\n\n\n<li>Unit session percentage\/conversion indicators<\/li>\n\n\n\n<li>Advertising sales<\/li>\n\n\n\n<li>Advertising spend<\/li>\n\n\n\n<li>TACoS<\/li>\n\n\n\n<li>Top-performing ASINs<\/li>\n\n\n\n<li>Priority keywords<\/li>\n\n\n\n<li>Search visibility<\/li>\n\n\n\n<li>Inventory status<\/li>\n\n\n\n<li>Average selling price<\/li>\n\n\n\n<li>Review rating and review count<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need hundreds of metrics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need enough information to understand the relationship between <strong>visibility, traffic, conversion, and revenue<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don&#8217;t ignore external factors<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An organic sales decline doesn&#8217;t automatically mean your SEO agency failed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check whether any of these happened:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stockouts<\/li>\n\n\n\n<li>Price increases<\/li>\n\n\n\n<li>Major promotions ending<\/li>\n\n\n\n<li>Review deterioration<\/li>\n\n\n\n<li>Product variation changes<\/li>\n\n\n\n<li>Listing suppression<\/li>\n\n\n\n<li>Competitor price reductions<\/li>\n\n\n\n<li>Seasonal demand changes<\/li>\n\n\n\n<li>New competitors<\/li>\n\n\n\n<li>Changes in advertising spend<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is important because Amazon performance is rarely controlled by SEO alone.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Step 2: Examine Search Visibility<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your agency says your SEO is improving, search-performance data should provide supporting evidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For eligible brands, Amazon Brand Analytics provides Search Query Performance and other search-related dashboards. Amazon describes Search Query Performance as a way to understand search queries associated with your brand and examine metrics such as impressions, clicks, cart adds, and purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with your most commercially important non-branded searches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, imagine you sell ergonomic office chairs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of concentrating only on your brand name, investigate terms such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ergonomic office chair<\/li>\n\n\n\n<li>office chair for back support<\/li>\n\n\n\n<li>adjustable desk chair<\/li>\n\n\n\n<li>mesh office chair<\/li>\n\n\n\n<li>ergonomic computer chair<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The exact keywords will depend on your category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The important point is to evaluate <strong>customer search behavior<\/strong>, not simply a list of keywords your agency chose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Look at the search funnel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Think about the journey like this:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impressions \u2192 Clicks \u2192 Cart Adds \u2192 Purchases<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon&#8217;s Brand Analytics tools are designed to help brands examine these stages of customer interaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That makes diagnosis much easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">High impressions + low clicks<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Potential issues may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Main image<\/li>\n\n\n\n<li>Title<\/li>\n\n\n\n<li>Price<\/li>\n\n\n\n<li>Offer positioning<\/li>\n\n\n\n<li>Brand recognition<\/li>\n\n\n\n<li>Search-result competitiveness<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Good clicks + weak purchases<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product-market fit<\/li>\n\n\n\n<li>Price<\/li>\n\n\n\n<li>Reviews<\/li>\n\n\n\n<li>Product detail page<\/li>\n\n\n\n<li>A+ Content<\/li>\n\n\n\n<li>Images<\/li>\n\n\n\n<li>Product benefits<\/li>\n\n\n\n<li>Variations<\/li>\n\n\n\n<li>Shipping\/offer competitiveness<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Weak impressions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now SEO and discoverability deserve closer attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Possible causes include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poor keyword relevance<\/li>\n\n\n\n<li>Weak indexing<\/li>\n\n\n\n<li>Insufficient keyword coverage<\/li>\n\n\n\n<li>Incorrect category\/attributes<\/li>\n\n\n\n<li>Competitive disadvantage<\/li>\n\n\n\n<li>Limited demand for the targeted terms<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is why simply saying &#8220;your rankings are up&#8221; isn&#8217;t enough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need to understand <strong>where in the funnel the improvement\u2014or problem\u2014is occurring.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Step 3: Separate SEO Progress From PPC Performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of the most important parts of an agency audit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon SEO and Amazon PPC work together, but they are not the same thing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose your sales increased 25%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That sounds excellent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PPC spending increased 60%<\/li>\n\n\n\n<li>Sponsored sales increased 50%<\/li>\n\n\n\n<li>Organic sales remained flat<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The account may have grown, but that doesn&#8217;t necessarily demonstrate organic SEO progress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conversely, if organic sales are growing while advertising spend remains controlled, that&#8217;s a much stronger indication that the overall Amazon business is becoming less dependent on paid traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This doesn&#8217;t mean PPC is bad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quite the opposite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PPC can support discovery, product launches, keyword validation, and sales growth. Amazon Ads provides campaign-level and keyword\/product performance information that can be used to optimize advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The point is simply to <strong>give SEO credit only for SEO-related outcomes.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Step 4: Review What Your Agency Actually Changed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ask your agency for a dated record of significant optimization work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It doesn&#8217;t need to be complicated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A useful change log could contain:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D5612AQGdI7RwUoUaQg\/article-inline_image-shrink_1000_1488\/B56aBY4aqSGcAM-\/0\/1788197579672?e=1789603200&amp;v=beta&amp;t=H1Y8Uq6xqG9Sg5gn0vfmdNzzngn23VBwip7Cro_yoi4\" alt=\"Article content\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This gives you something extremely valuable:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>a connection between actions and outcomes.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your agency says your keyword visibility improved in August, you can ask:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Which optimization work contributed to that improvement?<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If the answer is clear, excellent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If nobody can explain what changed, when it changed, or why it changed, you have a reporting problem.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Step 5: Evaluate the Strategy Behind the Work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Completed tasks are not the same as strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask your agency these questions:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. What are our priority keywords?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You should know which search terms matter most and why.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Why were these keywords selected?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The answer shouldn&#8217;t simply be:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;They have high search volume.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Relevant demand, competition, product fit, conversion potential, and commercial intent matter too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Which ASINs are the priority?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not every product deserves identical SEO investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your agency should understand which products have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong commercial potential<\/li>\n\n\n\n<li>Competitive products\/offers<\/li>\n\n\n\n<li>Adequate inventory<\/li>\n\n\n\n<li>Sufficient reviews<\/li>\n\n\n\n<li>Healthy margins<\/li>\n\n\n\n<li>Growth opportunities<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. What has already been tested?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO shouldn&#8217;t become an endless cycle of rewriting the same title every few months without learning anything.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. What happens next?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A good strategy has a next step.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the answer to every monthly meeting is simply &#8220;we&#8217;ll continue optimizing,&#8221; ask for something more specific.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon SEO Metrics You Should Be Watching<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There is no single number that can tell you whether an Amazon SEO strategy is successful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, look at a group of connected metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Search Impressions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Are your products appearing more frequently for relevant searches?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More impressions can indicate stronger discoverability, but impressions alone aren&#8217;t enough.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. Click Performance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Are shoppers choosing your listing after seeing it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If visibility increases but clicks don&#8217;t, investigate the search-result presentation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your title, primary image, price, rating, and overall offer can all influence the decision to click.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. Cart Adds and Purchases<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clicks tell you that shoppers showed interest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Purchases tell you whether the product and offer ultimately convinced them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon&#8217;s Brand Analytics tools provide search and catalog-performance information that can help brands examine these stages of the funnel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. Organic Sales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of the most important business-level indicators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your agency claims to be strengthening organic visibility, you should eventually expect that work to contribute to organic business performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But always account for seasonality, pricing, inventory, promotions, and competitive changes.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. Conversion Rate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">More traffic isn&#8217;t automatically good traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If sessions increase while conversion falls substantially, the agency should investigate why.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Possible explanations include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poor keyword targeting<\/li>\n\n\n\n<li>Irrelevant traffic<\/li>\n\n\n\n<li>Pricing<\/li>\n\n\n\n<li>Weak listing content<\/li>\n\n\n\n<li>Product-market mismatch<\/li>\n\n\n\n<li>Competitive pressure<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">6. TACoS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TACoS can help you understand advertising spend in relation to total sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if total sales increase while advertising spend becomes a smaller proportion of total revenue, that can indicate improving overall efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But TACoS should never be interpreted in isolation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A very low TACoS isn&#8217;t necessarily good if sales are declining.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Is the Agency the Problem\u2014or Is the Listing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is where many Amazon sellers make a mistake.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They see falling sales and immediately blame SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes they&#8217;re right.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes they&#8217;re not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider two scenarios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scenario A: Visibility is falling<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your product is losing exposure for important searches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword relevance is weak<\/li>\n\n\n\n<li>Indexation is limited<\/li>\n\n\n\n<li>Competitors are taking share<\/li>\n\n\n\n<li>No meaningful listing optimization has happened<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This deserves serious scrutiny of the SEO strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scenario B: Visibility is healthy but conversion is falling<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your product continues to receive strong impressions and clicks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Purchases are declining<\/li>\n\n\n\n<li>Competitors have lower prices<\/li>\n\n\n\n<li>Your reviews have weakened<\/li>\n\n\n\n<li>Your main image is outdated<\/li>\n\n\n\n<li>Your offer isn&#8217;t competitive<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is primarily a conversion\/offer problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO alone cannot fix every Amazon problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good agency should be willing to tell you that.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon SEO Agency Red Flags<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some warning signs worth investigating.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Red Flag #1: The report is full of screenshots but short on conclusions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Screenshots demonstrate activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They don&#8217;t automatically demonstrate improvement.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Red Flag #2: Every keyword is treated equally<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A ranking increase for an irrelevant low-value term shouldn&#8217;t carry the same weight as improvement on a commercially important search.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Red Flag #3: The agency can&#8217;t explain why something was changed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every meaningful optimization should have a reason.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Red Flag #4: PPC results are presented as SEO results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Paid traffic and organic traffic should be analyzed separately.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Red Flag #5: There is no clear testing or learning process<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon SEO shouldn&#8217;t be:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Change \u2192 Wait \u2192 Change Again \u2192 Repeat<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">There should be a hypothesis behind important changes.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Red Flag #6: Your agency avoids discussing problems outside SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If conversion is falling because your price is uncompetitive, your agency should be comfortable saying so.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Honest diagnosis is more valuable than pretending every problem can be solved with keywords.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Red Flag #7: You don&#8217;t know what the next 30\u201390 days are supposed to accomplish<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need a guarantee of specific sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You do need a clear strategic direction.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What to Do Before Changing Agencies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finding problems doesn&#8217;t automatically mean you should terminate the relationship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, give your agency an opportunity to respond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask them to explain:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What has been completed?<\/li>\n\n\n\n<li>What changed in the account?<\/li>\n\n\n\n<li>Why were those changes made?<\/li>\n\n\n\n<li>What evidence shows progress?<\/li>\n\n\n\n<li>What hasn&#8217;t worked?<\/li>\n\n\n\n<li>What are the biggest current constraints?<\/li>\n\n\n\n<li>What are the priorities for the next 30\u201390 days?<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Their answers can tell you a lot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A capable team may be able to explain why a strategy hasn&#8217;t produced the expected result and propose a correction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A weak team may respond with another generic report.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">If you do change agencies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t allow the new agency to immediately rewrite everything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preserve useful historical information first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Give the incoming team:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword research<\/li>\n\n\n\n<li>Historical listing versions<\/li>\n\n\n\n<li>Previous test results<\/li>\n\n\n\n<li>Performance reports<\/li>\n\n\n\n<li>Change logs<\/li>\n\n\n\n<li>PPC data<\/li>\n\n\n\n<li>Product-level priorities<\/li>\n\n\n\n<li>Known account issues<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Otherwise, your new agency may spend its first few months rediscovering information you already paid for.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How can I tell if my Amazon SEO agency is doing a good job?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Look beyond task counts and keyword screenshots. Review search visibility, clicks, purchases, organic sales, conversion performance, listing changes, and the strategic reasoning behind those changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strongest evidence is a consistent connection between <strong>optimization work and measurable account improvement<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">How long should I give an Amazon SEO agency?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There isn&#8217;t one universal timeline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right evaluation period depends on your category, competition, product maturity, demand, starting position, and the type of work being performed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, you should expect your agency to establish measurable milestones rather than simply asking you to wait indefinitely.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Can I audit my Amazon SEO agency myself?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can start with data available inside Seller Central and Brand Analytics if your account has access to those tools. Amazon says Brand Analytics is available to eligible professional sellers whose brands are enrolled in Brand Registry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may still want specialist help for deeper analysis, especially when multiple ASINs, marketplaces, PPC campaigns, and technical listing issues are involved.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Should my agency provide a list of changes it made?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ideally, yes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A dated record of meaningful listing and SEO changes makes it much easier to understand what happened in the account and evaluate the impact of those changes.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Is keyword ranking enough to judge Amazon SEO?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rankings can be useful, but they don&#8217;t tell the whole story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A keyword can rank well and generate little business value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look at search visibility, clicks, purchases, conversion, organic sales, and the commercial importance of the keyword together.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Can PPC improve Amazon SEO?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PPC and SEO can support each other, but they should not be treated as identical activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising can generate traffic and sales and provide useful performance signals, while organic optimization focuses on improving the product&#8217;s relevance and discoverability within Amazon&#8217;s search ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep the reporting distinct so you know what is actually driving the result.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Does an Amazon Ads Partner badge guarantee a good agency?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon&#8217;s Partner Directory can be useful when evaluating potential partners, and Amazon states that partner status is based on demonstrated expertise, engagement, and success with advertisers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But a partner designation should be considered <strong>one evaluation factor<\/strong>, not proof that a particular agency is the right fit for your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should still evaluate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experience<\/li>\n\n\n\n<li>Strategy<\/li>\n\n\n\n<li>Communication<\/li>\n\n\n\n<li>Reporting<\/li>\n\n\n\n<li>Account structure<\/li>\n\n\n\n<li>Relevant case studies<\/li>\n\n\n\n<li>Understanding of your category<\/li>\n\n\n\n<li>Ability to explain decisions<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Final Takeaway: Audit the Work, Not the Presentation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your Amazon SEO agency doesn&#8217;t need to promise that every month will produce record sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon is too competitive and too dynamic for that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What your agency <strong>should<\/strong> be able to provide is a clear explanation of:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where your account started.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What was changed.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it was changed.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What happened afterward.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What the data says now.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>And what should happen next.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is a much better standard than judging an agency by the length of its monthly PDF.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your Amazon account is growing organically, search visibility is improving, relevant traffic is increasing, conversion is healthy, and your agency can clearly connect its work to those outcomes, you probably have useful evidence that the relationship is working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If months of work have produced little measurable progress and nobody can explain why, it&#8217;s time for a deeper review.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Want an Independent Look at Your Amazon Account?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes the hardest part isn&#8217;t knowing that something is wrong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s figuring out <strong>what is actually causing it<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At <strong>MetisBee<\/strong>, we look at Amazon growth from multiple angles\u2014including SEO, PPC, listing optimization, conversion performance, and the wider customer journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re unsure whether your current strategy is moving your Amazon business in the right direction, start with a proper account review rather than another generic report.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Get your Amazon account reviewed and identify the opportunities worth prioritizing next.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.metisbee.com\/free-audit\/\"><strong>Request a Free Amazon Growth Audit \u2192<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Suggested internal links for MetisBee<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Naturally link relevant sections of this article to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Amazon SEO:<\/strong> \/amazon-seo\/<\/li>\n\n\n\n<li><strong>Amazon PPC Management:<\/strong> \/amazon-ppc\/<\/li>\n\n\n\n<li><strong>Ecommerce SEO:<\/strong> \/ecommerce-seo\/<\/li>\n\n\n\n<li><strong>Conversion Optimization:<\/strong> \/conversion-optimization\/<\/li>\n\n\n\n<li><strong>Case Studies:<\/strong> \/case-studies\/<\/li>\n\n\n\n<li><strong>Free Growth Audit:<\/strong> \/free-audit\/#audit-form<\/li>\n\n\n\n<li><strong>Contact:<\/strong> \/contact\/<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Suggested supporting visuals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Visual 1 \u2014 Featured image:<\/strong> &#8220;30-Day Amazon SEO Agency Audit&#8221; with a clean dashboard-style illustration showing <strong>Visibility \u2192 Clicks \u2192 Conversion \u2192 Organic Sales<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Visual 2 \u2014 Funnel infographic:<\/strong> Amazon search funnel showing:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impressions \u2192 Clicks \u2192 Cart Adds \u2192 Purchases<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">with a short explanation of what a problem at each stage may indicate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Visual 3 \u2014 Agency audit checklist:<\/strong> A premium MetisBee-branded checklist containing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon data<\/li>\n\n\n\n<li>Search visibility<\/li>\n\n\n\n<li>Organic sales<\/li>\n\n\n\n<li>PPC separation<\/li>\n\n\n\n<li>Listing changes<\/li>\n\n\n\n<li>Strategy<\/li>\n\n\n\n<li>Reporting<\/li>\n\n\n\n<li>Next steps<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Visual 4 \u2014 Agency vs. Listing diagnosis:<\/strong> A two-column infographic:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Visibility Problem \u2192 Investigate SEO<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Traffic but Low Conversion \u2192 Investigate Listing\/Offer<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This would give the article substantially more original visual value instead of reproducing the competitor&#8217;s graphics.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Welcome to MetisBee | Ecommerce Growth, SEO &amp; Marketplace Strategy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8EETCShz290?start=4&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re paying an Amazon SEO agency every month, you should be able to answer one simple question: Is the work actually improving your Amazon business? That question is surprisingly difficult for many sellers to answer. An agency may send a polished monthly report showing keyword movements, completed tasks, screenshots, traffic numbers, and campaign activity. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Audit Your Amazon SEO Agency in 30 Days: A Practical Guide for\u00a0Sellers - MetisBee.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Audit Your Amazon SEO Agency in 30 Days: A Practical Guide for\u00a0Sellers - MetisBee.com Blog\" \/>\n<meta property=\"og:description\" content=\"If you&#8217;re paying an Amazon SEO agency every month, you should be able to answer one simple question: Is the work actually improving your Amazon business? That question is surprisingly difficult for many sellers to answer. An agency may send a polished monthly report showing keyword movements, completed tasks, screenshots, traffic numbers, and campaign activity. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/\" \/>\n<meta property=\"og:site_name\" content=\"MetisBee.com Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/MetisBee\/61593932753110\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-31T18:08:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-04T20:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metisbee.com\/blog\/wp-content\/uploads\/2026\/08\/Practical-Guide-for-How-to-Audit-Your-AmazonSEO-Agency-in-30-DaysA-Practical-Guide-for-Sellers-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1731\" \/>\n\t<meta property=\"og:image:height\" content=\"909\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"info@metisbee.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"info@metisbee.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\\\/\"},\"author\":{\"name\":\"info@metisbee.com\",\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/#\\\/schema\\\/person\\\/dca41a1152a1ac2ca5e5fb7b2e2e6154\"},\"headline\":\"How to Audit Your Amazon SEO Agency in 30 Days: A Practical Guide for\u00a0Sellers\",\"datePublished\":\"2026-08-31T18:08:25+00:00\",\"dateModified\":\"2026-09-04T20:10:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\\\/\"},\"wordCount\":3306,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Practical-Guide-for-How-to-Audit-Your-AmazonSEO-Agency-in-30-DaysA-Practical-Guide-for-Sellers-1.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/metisbee.com\\\/blog\\\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\\\/\",\"url\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\\\/\",\"name\":\"How to Audit Your Amazon SEO Agency in 30 Days: A Practical Guide for\u00a0Sellers - MetisBee.com Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Practical-Guide-for-How-to-Audit-Your-AmazonSEO-Agency-in-30-DaysA-Practical-Guide-for-Sellers-1.png\",\"datePublished\":\"2026-08-31T18:08:25+00:00\",\"dateModified\":\"2026-09-04T20:10:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/metisbee.com\\\/blog\\\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Practical-Guide-for-How-to-Audit-Your-AmazonSEO-Agency-in-30-DaysA-Practical-Guide-for-Sellers-1.png\",\"contentUrl\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Practical-Guide-for-How-to-Audit-Your-AmazonSEO-Agency-in-30-DaysA-Practical-Guide-for-Sellers-1.png\",\"width\":1731,\"height\":909,\"caption\":\"Practical Guide for How to Audit Your AmazonSEO Agency in 30 DaysA Practical Guide for Sellers (1)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Audit Your Amazon SEO Agency in 30 Days: A Practical Guide for\u00a0Sellers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/\",\"name\":\"MetisBee.com Blog\",\"description\":\"The ecommerce growth agency that helps brands get found, ranked &amp; sold.\",\"publisher\":{\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/#organization\",\"name\":\"MetisBee.com Blog\",\"url\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/favicon.png.png\",\"contentUrl\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/favicon.png.png\",\"width\":96,\"height\":96,\"caption\":\"MetisBee.com Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/MetisBee\\\/61593932753110\\\/\",\"https:\\\/\\\/www.instagram.com\\\/metisbeecom\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@MetisBee1\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/#\\\/schema\\\/person\\\/dca41a1152a1ac2ca5e5fb7b2e2e6154\",\"name\":\"info@metisbee.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed4d6392eb629885db2b62d22ff5af8a2348d30b6ef5fb8e30687f722ef96697?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed4d6392eb629885db2b62d22ff5af8a2348d30b6ef5fb8e30687f722ef96697?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed4d6392eb629885db2b62d22ff5af8a2348d30b6ef5fb8e30687f722ef96697?s=96&d=mm&r=g\",\"caption\":\"info@metisbee.com\"},\"sameAs\":[\"https:\\\/\\\/metisbee.com\\\/blog\\\/\"],\"url\":\"https:\\\/\\\/metisbee.com\\\/blog\\\/author\\\/infometisbee-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Audit Your Amazon SEO Agency in 30 Days: A Practical Guide for\u00a0Sellers - MetisBee.com Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/","og_locale":"en_US","og_type":"article","og_title":"How to Audit Your Amazon SEO Agency in 30 Days: A Practical Guide for\u00a0Sellers - MetisBee.com Blog","og_description":"If you&#8217;re paying an Amazon SEO agency every month, you should be able to answer one simple question: Is the work actually improving your Amazon business? That question is surprisingly difficult for many sellers to answer. An agency may send a polished monthly report showing keyword movements, completed tasks, screenshots, traffic numbers, and campaign activity. [&hellip;]","og_url":"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/","og_site_name":"MetisBee.com Blog","article_publisher":"https:\/\/www.facebook.com\/people\/MetisBee\/61593932753110\/","article_published_time":"2026-08-31T18:08:25+00:00","article_modified_time":"2026-09-04T20:10:57+00:00","og_image":[{"width":1731,"height":909,"url":"https:\/\/metisbee.com\/blog\/wp-content\/uploads\/2026\/08\/Practical-Guide-for-How-to-Audit-Your-AmazonSEO-Agency-in-30-DaysA-Practical-Guide-for-Sellers-1.png","type":"image\/png"}],"author":"info@metisbee.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"info@metisbee.com","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/#article","isPartOf":{"@id":"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/"},"author":{"name":"info@metisbee.com","@id":"https:\/\/metisbee.com\/blog\/#\/schema\/person\/dca41a1152a1ac2ca5e5fb7b2e2e6154"},"headline":"How to Audit Your Amazon SEO Agency in 30 Days: A Practical Guide for\u00a0Sellers","datePublished":"2026-08-31T18:08:25+00:00","dateModified":"2026-09-04T20:10:57+00:00","mainEntityOfPage":{"@id":"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/"},"wordCount":3306,"commentCount":0,"publisher":{"@id":"https:\/\/metisbee.com\/blog\/#organization"},"image":{"@id":"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/#primaryimage"},"thumbnailUrl":"https:\/\/metisbee.com\/blog\/wp-content\/uploads\/2026\/08\/Practical-Guide-for-How-to-Audit-Your-AmazonSEO-Agency-in-30-DaysA-Practical-Guide-for-Sellers-1.png","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/","url":"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/","name":"How to Audit Your Amazon SEO Agency in 30 Days: A Practical Guide for\u00a0Sellers - MetisBee.com Blog","isPartOf":{"@id":"https:\/\/metisbee.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/#primaryimage"},"image":{"@id":"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/#primaryimage"},"thumbnailUrl":"https:\/\/metisbee.com\/blog\/wp-content\/uploads\/2026\/08\/Practical-Guide-for-How-to-Audit-Your-AmazonSEO-Agency-in-30-DaysA-Practical-Guide-for-Sellers-1.png","datePublished":"2026-08-31T18:08:25+00:00","dateModified":"2026-09-04T20:10:57+00:00","breadcrumb":{"@id":"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/#primaryimage","url":"https:\/\/metisbee.com\/blog\/wp-content\/uploads\/2026\/08\/Practical-Guide-for-How-to-Audit-Your-AmazonSEO-Agency-in-30-DaysA-Practical-Guide-for-Sellers-1.png","contentUrl":"https:\/\/metisbee.com\/blog\/wp-content\/uploads\/2026\/08\/Practical-Guide-for-How-to-Audit-Your-AmazonSEO-Agency-in-30-DaysA-Practical-Guide-for-Sellers-1.png","width":1731,"height":909,"caption":"Practical Guide for How to Audit Your AmazonSEO Agency in 30 DaysA Practical Guide for Sellers (1)"},{"@type":"BreadcrumbList","@id":"https:\/\/metisbee.com\/blog\/how-to-audit-your-amazon-seo-agency-in-30-days-a-practical-guide-for-sellers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/metisbee.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Audit Your Amazon SEO Agency in 30 Days: A Practical Guide for\u00a0Sellers"}]},{"@type":"WebSite","@id":"https:\/\/metisbee.com\/blog\/#website","url":"https:\/\/metisbee.com\/blog\/","name":"MetisBee.com Blog","description":"The ecommerce growth agency that helps brands get found, ranked &amp; sold.","publisher":{"@id":"https:\/\/metisbee.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/metisbee.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/metisbee.com\/blog\/#organization","name":"MetisBee.com Blog","url":"https:\/\/metisbee.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/metisbee.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/metisbee.com\/blog\/wp-content\/uploads\/2026\/08\/favicon.png.png","contentUrl":"https:\/\/metisbee.com\/blog\/wp-content\/uploads\/2026\/08\/favicon.png.png","width":96,"height":96,"caption":"MetisBee.com Blog"},"image":{"@id":"https:\/\/metisbee.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/MetisBee\/61593932753110\/","https:\/\/www.instagram.com\/metisbeecom\/","https:\/\/www.youtube.com\/@MetisBee1"]},{"@type":"Person","@id":"https:\/\/metisbee.com\/blog\/#\/schema\/person\/dca41a1152a1ac2ca5e5fb7b2e2e6154","name":"info@metisbee.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ed4d6392eb629885db2b62d22ff5af8a2348d30b6ef5fb8e30687f722ef96697?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ed4d6392eb629885db2b62d22ff5af8a2348d30b6ef5fb8e30687f722ef96697?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ed4d6392eb629885db2b62d22ff5af8a2348d30b6ef5fb8e30687f722ef96697?s=96&d=mm&r=g","caption":"info@metisbee.com"},"sameAs":["https:\/\/metisbee.com\/blog\/"],"url":"https:\/\/metisbee.com\/blog\/author\/infometisbee-com\/"}]}},"_links":{"self":[{"href":"https:\/\/metisbee.com\/blog\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metisbee.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metisbee.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metisbee.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metisbee.com\/blog\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":2,"href":"https:\/\/metisbee.com\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":63,"href":"https:\/\/metisbee.com\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions\/63"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metisbee.com\/blog\/wp-json\/wp\/v2\/media\/35"}],"wp:attachment":[{"href":"https:\/\/metisbee.com\/blog\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metisbee.com\/blog\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metisbee.com\/blog\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}